Category: Brand Design
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How to Develop a Distinctive B2B Brand Identity That Customers Love
If you want to build a memorable, trustworthy, and profitable B2B business, you must look beyond creating your logo to the bigger picture. Then use this comprehensive data to help you develop a rock-solid B2B branding strategy that gets you the recognition you deserve, connects you with your target audience, builds trust and credibility and helps…
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The impact of ‘Live Chat’ on your brand
25% of all businesses have live chat on their websites. That’s massive. It’s not just about ensuring more sales. It’s about your brand too: having live chat, even if only during ‘business hours’, shows that you care about your customers.
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Protecting your brand online
This is a growing issue and one that will be increasingly exercising us digital marketers as the internet becomes more ubiquitous and less easy to control. It’s something we all ought to know about and even be familiar with, as it’s our jobs which are on the line when things go wrong!
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My five top tips for creating Brand ‘Premiumisation’
‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity of the mass market. However as a lot of brands look to ‘premiumise’ their offers, the way to express this new focus on distinctiveness has to be more than simply skin deep – it’s not just…
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Five steps to improve brand culture
The technique that everyone in B2B marketing should be using. In on their ‘Exchange’ page Sam Waterfall, Founder and Expert Consultant at Obvious Marketing, talks about how best to use social media in ‘relationship marketing’ – the holy grail of all companies involved in high value B2B sales. Clever methods for getting your brand culture…
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Responsive design rules!
Fact: 61% of web traffic now comes from mobiles! Yet how many websites are mobile friendly? Apparently only 33% of Fortune 100 companies (source: Tech Crunch). As it happens, I can’t remember when we at Marcom last designed a site that wasn’t responsive. I obviously need to be directing my New Business efforts at Fortune…
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Thomas Heatherwick – the UK’s greatest showman and designer?
There are not many great idiosyncratic designers around at the moment: the fierce competition of the global economy and the homogenisation of culture enforced by the dictators of Silicon Valley has put paid to the individualism on which showmanship feeds. But one man has bucked the trend: Thomas Heatherwick stands head and shoulders above the…
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Marketing meltdown
Very few B2B brands understand the consequences of what is happening in the world of marketing, because, I believe, so many of them are locked into the old ways of doing things. Maybe they’re a bit inflexible, or their knowledge is based on their limited personal experience? Basically, no matter where you are trading, you…
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One to watch: Cisco adopts a new brand language
It’s really exciting to see what Cisco are up to with their brand: they’re talking about the ‘Internet of Everything’ and they want to be at the heart of it. They now have a ‘Director of Brand Experience’, and they’re transforming themselves from a networking company to being your most strategic IT partner. They have…
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Brand Chic
What does Louis Vuitton mean to you? Overpriced suitcases? Hermes? Scarves and bags? Gucci? Posh bling? One thing they all have in common is that they are the top three luxury brands by value (LV alone being worth a staggering $26bn in 2008!). Do you have one? You’re in good company. Me? I avoid these…