Category: Digital
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Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
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How to Create a Killer Digital Marketing Campaign
By building an effective strategy that considers the needs of your potential customer, covers multiple digital marketing channels and sings your message loud and clear, you accelerate the success of your business.
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Responding to lockdown shifts in digital behaviour
[vc_row][vc_column][vc_cta h2=”Would you like to discuss your marketing needs?” h2_font_container=”color:%23223d5b|line_height:1.2″ h2_use_theme_fonts=”yes” txt_align=”center” use_custom_fonts_h2=”true” css=”.vc_custom_1595855919074{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #dbdada !important;}”] Get in touch with Marcom today or book your FREE marketing session here. [/vc_cta][vc_column_text] [vc_row][vc_column][vc_column_text]I was treated recently to a fascinating webinar by…
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Evaluate the effectiveness of your social media marketing
Take a hard look in the mirror… [vc_row][vc_column][vc_column_text]‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.
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How to implement your content strategy in social media
[vc_row][vc_column][vc_column_text] Making social media happen for your business
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How to plan your social content strategy
[vc_row][vc_column][vc_column_text] Your strategy plan is the first step in your social media ‘cycle’: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … &c
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The value and implementation of strategy in social media
How ‘strategic’ is your ‘social’? [vc_row][vc_column][vc_column_text]Following the success of our recent ‘SEO’ webinar series, we begin here our new free webinar series about the value and implementation of strategy in social media.
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How increasing Speed and Performance improves your SEO
SEO your site using Speed and Performance [vc_row][vc_column][vc_column_text]The technical performance of your website is of vital importance to your ranking on Google’s results pages. If your page load speed is slow you risk slipping down the results pages, as this is one of Google’s direct ranking factors.
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Make Keywords the most effective marketing tool that you have
[vc_row][vc_column][vc_column_text] Keywords can become your best marketing tool[nbsp]ever. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Working with keywords (and phrases) is vital if you are to be successful at SEO. Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.
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SEO and brand approval
[vc_row][vc_column][vc_column_text] Brand approval comes in many forms online. Boosting your digital marketing with SEO and backlinks will help. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text] Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced.