Category: Podcast
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How to Develop a Distinctive B2B Brand Identity That Customers Love
If you want to build a memorable, trustworthy, and profitable B2B business, you must look beyond creating your logo to the bigger picture. Then use this comprehensive data to help you develop a rock-solid B2B branding strategy that gets you the recognition you deserve, connects you with your target audience, builds trust and credibility and helps…
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Exploring the Power of Social Media in B2B Marketing
Over recent years, we’ve seen numerous updates to the most popular social media platforms and the rise of new platforms that elevates their potential for B2B digital marketing success. In this article, we’ll be explaining what these B2B social media marketing trends are, why they can be highly effective for B2B businesses and share some…
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Lead the Way: AI-Driven Digital Marketing Pioneering B2B Success
Over the past few months, the rapid growth of Artificial Intelligence (AI) has become a highly controversial topic for the general population. However, for digital marketers, it’s an exciting and powerful tool that could be harnessed to accelerate their B2B success and deliver greater ROI. In this article, we will explain more about AI including…
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Website Design – the Six Key Elements You Can’t Afford to Ignore
There’s never been anything quite like websites in the past. The information in brochures was far too minimalist and highly curated to allow such access to prying eyes. In our age of transparency stakeholders are demanding more info, and the website is where they find it. Whether this is down to cause or effect is…
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Digital Marketing Strategy: the most important strategy you’ll have!
A strategy is vital if all the digital elements are to be held together and work meaningfully towards a common goal. Without a strategy you will be wasting money by sending out random and mixed messages, which results in lower results and less ROI.
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‘Search Intent’ and how implementing it can power your B2B SEO
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones…
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The what, why and how of Inbound Marketing for Engineering and Technology companies
The buzz phrase in boardrooms across the country is ‘Inbound Marketing’. What does Inbound Marketing do for you and why should you take it seriously?