Author: Mark Baines
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Are trade shows worth it? The value of B2B trade events
Attending or hosting B2B trade events remains a powerful and savvy approach that helps raise brand awareness, boost networking, generate sales, helps to humanise your brand, bring a face to your company and offer the chance to get hands-on experience with your product or service…
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Successful business networking with B2B events: How to make them work for you
B2B events marketing has become one of the most effective strategies for successful business networking and helping your brand connect with its customers. In this article, we’ll explore how networking B2B events can accelerate your business networking strategy, encourage brand loyalty, add value, and position you as a thought leader.
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Innovative B2B brand building strategies for 2024: Our top tips
Creating effective B2B brand strategies is essential for the long-term success of your business. However, it can be tricky to know how to get started. We’ve put together twelve innovative B2B brand building strategies to clarify how you can get started for optimal ROI.
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8 Essential tips for building B2B brands effectively
You know that creating strong B2B brands is key to businesses reaching the key decision-makers, generating sales and future-proofing your business. So, how do you create strong B2B brands? What factors do you need to bear in mind when creating your marketing strategies? Keep reading to learn how.
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Why using a CRM system can transform your B2B business
Your customers are the core of your B2B business. They are the ones who buy your product or service and likely generate the greatest percentage of your revenue. However, delivering outstanding service at all stages of the sales funnel can be challenging without a CRM system…
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CRM for B2B marketing: Enhancing customer relations and sales
CRM (Customer Relationship Management) systems have been revolutionary in the world of B2B marketing, allowing digital marketers to take care of the core of their businesses – their customers. With this technology at their fingertips, they bring customer data together in one centralised hub, organise and store it safely and analyse the data to provide…
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A step-by-step guide to developing a powerful B2B marketing plan
Creating a strategic B2B digital marketing plan will give your business a roadmap to success, guiding you toward your objectives and helping you use your budget effectively. When your business gets it right, you can target effectively, enhance the overall customer experience and ensure that branding is consistent across all channels. That’s why we’ve created…
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The Best B2B Marketing Strategies: a Comprehensive Guide for Marketers
However, unless you’re a professional marketer, you may be struggling to create your B2B marketing plan. You’re not sure how to get started, feel confused about which platform you should use, or perhaps you’ve already developed an innovative B2B marketing strategy but, despite your efforts, didn’t get the results you wanted. If so, this article…
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My top 4 predictions for B2B marketing in the 2024 financial year
2024 will be the year when we finally realise that predicting the future of B2B marketing in 2024 is a bit like listening to Mystic Meg: it all sounds great until you start to compare it with the reality. But unlike Mystic Meg who built her career on the premise that no-one could be bothered…
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The value of ‘trust’ in your workplace
What motivates us at work? Why do we work so hard to achieve yet greater margins, more business, better relationships? Is it just about the money? That old phrase, ‘I work to earn the money to enjoy my life’ is often on peoples’ lips, or in their thoughts. But how true is it?