Author: Mark Baines
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How to Develop a Distinctive B2B Brand Identity That Customers Love
If you want to build a memorable, trustworthy, and profitable B2B business, you must look beyond creating your logo to the bigger picture. Then use this comprehensive data to help you develop a rock-solid B2B branding strategy that gets you the recognition you deserve, connects you with your target audience, builds trust and credibility and helps…
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Is the Profession of Marketing Doomed?
As I found out, the Cardiff School of Management think it might be! Their large survey of marketers fed into a Conference I attended at Oxford Brookes Business School which they worryingly called ‘Thrive or Survive: Marketing’s next chapter?’
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Account Based Marketing – it’s the future for companies in B2B
Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients,…
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Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
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6 Key B2B Social Media Trends to Watch in 2023
Over the past few years, social media marketing has quickly become an essential tool for B2B businesses. With these online platforms, businesses can engage more effectively with their customers, enhance brand visibility, position themselves as experts in their fields and, drive clickthroughs and sales.
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Exploring the Power of Social Media in B2B Marketing
Over recent years, we’ve seen numerous updates to the most popular social media platforms and the rise of new platforms that elevates their potential for B2B digital marketing success. In this article, we’ll be explaining what these B2B social media marketing trends are, why they can be highly effective for B2B businesses and share some…
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Harnessing the Benefits of AI in Digital Marketing for Enhanced Online Success
Ever wished that you could gain real-time insight into your customers and their behaviour, effortlessly improve customer service, content personalisation and marketing campaigns and automate your digital marketing? Artificial Intelligence, or AI, could be exactly what you are looking for.
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Lead the Way: AI-Driven Digital Marketing Pioneering B2B Success
Over the past few months, the rapid growth of Artificial Intelligence (AI) has become a highly controversial topic for the general population. However, for digital marketers, it’s an exciting and powerful tool that could be harnessed to accelerate their B2B success and deliver greater ROI. In this article, we will explain more about AI including…
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B2B Digital Advertising: How to Use it Strategically for Online Marketing Success
Attracting B2B buyers is notoriously challenging because the process can be more complex compared to targeting B2C customers. In the B2B space there are usually various players who each have opinions and purchasing power, they are often diverse and there is considerable competition to contend with. In this article, we’d like to explain what B2B…
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Website Design – the Six Key Elements You Can’t Afford to Ignore
There’s never been anything quite like websites in the past. The information in brochures was far too minimalist and highly curated to allow such access to prying eyes. In our age of transparency stakeholders are demanding more info, and the website is where they find it. Whether this is down to cause or effect is…