Category: Business
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Account Based Marketing – it’s the future for companies in B2B
Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients,…
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How King Charles III’s Coronation Shows Us the Importance of Focusing on Your Target Audience
When King Charles III is crowned at Westminster Abbey in London on 6th May 2023, the British taxpayer will be the one paying for the ceremony and subsequent celebrations. Whatever your thoughts are about the monarchy, there is no doubt that this coronation will ruffle a few feathers. With many people living in poverty, interest…
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China calling
You can’t just play at it, or ‘dip a toe in the water’ – you either go at it full throttle, or go home. And that applies to B2B as much as consumer marketing – there are more trains and carriages on one typical cross-country railway line than there are in the whole of the…
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Inbound vs Outbound Marketing in B2B: which works best?
Learn all about the differences between Inbound vs Outbound Marketing and how you can effectively implement either in your strategy.
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Psychology in marketing – a 5-minute summary
Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it’s complicated. Here I’ll highlight and unravel the basics for you.
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8 key branding elements to make you more effective.
Click here to find out the 8 key ways of communicating the value of your brand and how it will be perceived.
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The new Google Analytics 4 upgrade and getting the best out of your data strategy
Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.
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Marketing in a Crisis: The Arts and Cultural Sector
Arts marketers face many challenges within the Arts and Cultural Sector that may be attributed either due to the pandemic or the lack of government support. Gain expert insight on what’s currently happening from a Chartered Marketer.
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The Green Claims Code: What you need to know
The Green Claims Code was introduced by the government since COP26 in response to the growing number of claims made by products known as ‘greenwashing’.
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The psychology of pricing
[vc_row][vc_column][vc_column_text]Pricing interests me, and I have to make important pricing decisions on an almost daily basis. What works, and what doesn’t, is important to my business, and to those of my clients.