Category: Business
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Why SEO is important for business and how to budget for it
[vc_row][vc_column][vc_column_text]SEO is vital, and the importance of SEO for business has never been more important than in this pandemic economy.
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Who won at marketing during the Corona Crisis
[vc_row][vc_column][vc_column_text] Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.
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Resilience is the key to individual success in business
What are the rules of long-term professional success? Karsten Drath thinks he has the answer – he’s a well-known leadership coach with many household names under his belt. So if anyone’s going to know, it’s him!
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Sustainability. A purchase order from the future?
Peter Drucker, the great marketing thinker and writer, once wrote ‘Every single social and global issue is a business opportunity in disguise’. In the spirit of this I was very interested to hear David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield, talk about his new book ‘All in – the future of business leadership’.
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Join me and the Levitt Group at Westminster Business School for our Five Great Minds event, on June 12th
Senior marketers are increasingly under pressure not just to be masters of their own discipline but to play a role in business leadership. The Levitt Group’s Five great minds event offers insights into both the business and the marketing skills required to meet the challenge.
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The easiest three ways for start-up Accountants to win new business
No start-up has a long and enviable client list, and only the lucky few have a list of loyal clients who will come with them and provide enough business to see them through their first year.
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GDPR A flash in the pan – Or the calm before the storm?
The deadline has passed and everything has gone quiet; or has it? Yes, it may be quieter than some people predicted but let’s not be too complacent. In the three weeks since 25 May, the ICO has been very busy; according to their site they have made 10 advisory and/or audit visits, issued 18 decision…
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CIM’s Levitt Group ‘Five Great Minds’ April 2018
Join me for CIM’s Levitt Group ‘Five Great Minds’ event. You’ll learn about the latest marketing trends and approaches, benefit from networking with leading marketers from client companies, agencies and academia, and enjoy great food and drink in a lively atmosphere. We’ve worked hard to assemble leading figures in marketing academia and business to bring…
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Brand building in the Digital Age
Often the most important lessons in business will be understanding the core essence and real world value of ‘the brand’, especially the importance of brand building through digital exposure. The sectors we tend to operate in move at lightning speed – ever evolving technologies, trending social media platforms, viral videos, streams of memes, algorithmic program…
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GDPR – How does it affect you?
Remember all the furore over Y2K? Planes would fall from the sky, banks wouldn’t function, our personal computers would stop and so on; but in the end it seemed that many of the risks were exaggerated. So, one might ask “is all the hype over EU General Data Protection Regulation a similar over-the-top reaction?” In…