Category: Business

[vc_row][vc_column][vc_column_text] Join me at Regents University London, on March 16th at 6pm, for one of the key events of the publishing year. The Levitt Group, the Chartered Institute of Marketing’s group offering ‘Advanced Knowledge for Senior Marketers’, of which I am an organising committee member, are hosts to Patrick Barwise as he discusses his book, The…

Effectively communicating promoting your engineering business is a necessity not an option. However, our experience is that too many engineers and manufacturers are failing to harness their marketing potential. As result they are losing ground to astute competitors and missing out on important profile raising opportunities with new and existing customers.  Here is my checklist…

This book is a ground-breaker, as it blows away the myths of strategy and planning, and gives you a practical approach which will help you guide your company to success. We’ve been lucky enough to book him, on a trip over to London from his native Australia, to address us at the Levitt Group on…

The technology industry is characterised by failure. High tech product and company launches are high risk and high adrenalin, but the rewards are great when you get it right! So let’s take a look at the 9 main reasons for failure, and maybe it’ll help you avoid them. 1 Lack of market focus (aka Segmentation)…

Here are our top ten expert marketing tips for start-up companies and developing enterprise in a bustling technology marketplace. 1. Try to be everywhere: Buyers search online for their personal purchases, and are now using the same strategies for their business purchases, even as they continue to tune out unwanted ‘interruption marketing’. For many start-ups, their…

If you thought Wimbledon provided a commercial opportunity to look into a genteel, gentleman’s sport, think again. Consider the stats: 13 official suppliers, including Rolex and IBM; 6,000 staff; 15,000 bananas (eaten by the players!); 28,000kg of strawberries (eaten by the spectators!); nearly 1/2m visitors; £1.8m of prize money; 473m page impressions on Wimbledon.com; uncountable…

I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. These days it doesn’t even get as…

Creativity and technology in Bath: Marcom votes with its feet. We’ve finally moved our focus to Bath and the West, after 24 years of trading mainly out of London. As a respected player in the London and national scene, with offices in Central London, we’ve also been a leading light in the marketing communications industry…

Retail is dead…long live etail! It’s amazing how etail has exploded over the last five years. The big players like Top Shop and Debenhams have been losing out to stellar upstarts like Asos and Cult Beauty. Retail is dead… long live etail! It’s amazing how etail has exploded over the last five years. The big…

OK – so we have to have them, otherwise who knows what information would be leaked on to the www? But I feel there must be an easier way. I now have a number of passwords – for business stuff, personal stuff and financial stuff – but over the years there’s been a bit of…