Category: Business
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Seasonal trade – the annual Xmas nightmare
Love it or hate it, Christmas is the one time of the year that the whole economy depends upon consumption peaking. It’s not just the retailers, or the e-tailers; it’s the whole of British industry – we all depend on it in one way or another. Manufacturing, services, utilities, leisure and tourism, even financial services;…
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How much to spend on logo design?
How much did you spend on your logo? Here are a few pointers: Nike £22 Twitter £10 BP £4.5m NHS £12K BBC 3 £400K Compassion in World Farming £5.5K Perplexing eh? How much should you spend? The mind boggles at how BP managed to spend so much, while Twitter spent so little. The moral is…
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Why network?
It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your buck’ they cry; ‘better ROI’ rings out in the boardroom, ‘something for nothing’ they all pray, while the digital agencies chuckle ‘money for old rope’ as they waddle down to the bank. It’s a…