Author: Mark Baines
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Website Building for B2B Companies: 10 Ways to Grow Your Online Presence
If you want to reach your target B2B audience, encourage them to click that ‘buy’ or ‘contact’ button and grow your revenue, you need to master the website building process to create an attractive and effective website that generates sales. By building this powerful online presence, you can also develop and grow your brand, offer…
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Dancing with Partners
It seems to be more common these days that we find ourselves forming Partnerships. Sometimes we find a company with a different but complimentary skillset to our own, and several times we have been approached by other companies with the same need. Perhaps this is a reflection of the increasing fragmentation of our markets, or…
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Digital Marketing Strategy: the most important strategy you’ll have!
A strategy is vital if all the digital elements are to be held together and work meaningfully towards a common goal. Without a strategy you will be wasting money by sending out random and mixed messages, which results in lower results and less ROI.
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How King Charles III’s Coronation Shows Us the Importance of Focusing on Your Target Audience
When King Charles III is crowned at Westminster Abbey in London on 6th May 2023, the British taxpayer will be the one paying for the ceremony and subsequent celebrations. Whatever your thoughts are about the monarchy, there is no doubt that this coronation will ruffle a few feathers. With many people living in poverty, interest…
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How to Create a Killer Digital Marketing Campaign
By building an effective strategy that considers the needs of your potential customer, covers multiple digital marketing channels and sings your message loud and clear, you accelerate the success of your business.
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‘Search Intent’ and how implementing it can power your B2B SEO
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones…
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China calling
You can’t just play at it, or ‘dip a toe in the water’ – you either go at it full throttle, or go home. And that applies to B2B as much as consumer marketing – there are more trains and carriages on one typical cross-country railway line than there are in the whole of the…
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Why Email Marketing is an essential part of your overall Marketing Strategy in 2023
There’s a common myth about digital marketing that often prevents business owners and entrepreneurs from achieving the success that they deserve. It’s this: social media is king and email marketing is dead.
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Presentation fire! How to use body language to make your point
Your body language is very important to communicate points and emotions in presentations. See how they will effect your audience.
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Marketing Planning: the value vs the reality
Planning is so important. We spend a lot of time planning at Marcom: indeed, we now tell our clients that we won’t start on their marketing without first creating a Marketing Plan.