Author: Mark Baines
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The what, why and how of Inbound Marketing for Engineering and Technology companies
The buzz phrase in boardrooms across the country is ‘Inbound Marketing’. What does Inbound Marketing do for you and why should you take it seriously?
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Inbound vs Outbound Marketing in B2B: which works best?
Learn all about the differences between Inbound vs Outbound Marketing and how you can effectively implement either in your strategy.
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Psychology in marketing – a 5-minute summary
Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it’s complicated. Here I’ll highlight and unravel the basics for you.
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8 key branding elements to make you more effective.
Click here to find out the 8 key ways of communicating the value of your brand and how it will be perceived.
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The new Google Analytics 4 upgrade and getting the best out of your data strategy
Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.
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Marketing in a Crisis: The Arts and Cultural Sector
Arts marketers face many challenges within the Arts and Cultural Sector that may be attributed either due to the pandemic or the lack of government support. Gain expert insight on what’s currently happening from a Chartered Marketer.
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Content Marketing: mistakes to avoid and tips to take away
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We’d like to share our key insights and tips with you to make sure you don’t plummet into any costly holes.
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The Green Claims Code: What you need to know
The Green Claims Code was introduced by the government since COP26 in response to the growing number of claims made by products known as ‘greenwashing’.
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Content Marketing Trends in 2022
Content Marketing is THE big noise for 2022 – it’s where we’ll be putting most of our energies in the year ahead. So we’ve been taking a look at the trends and on what we should be focusing, and please read it here
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Six ways to win with LinkedIn advertising
LinkedIn advertising is sometimes seen as hard to optimise, but here are six ways you can make it simple and effective, to ensure that you know your money is being well spent