Author: Mark Baines
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Bespoke build or CMS? – The pros and cons of website development
[vc_row][vc_column][vc_column_text]It’s fair to say that in the year 2021, much of a business’ perceived credibility is defined by its digital presence and online activity.
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Necessity, the mother of invention – and great web design!
[vc_row][vc_column][vc_column_text] Times, they are a changin’ – always and everywhere. The saying goes, that ‘necessity is the mother of invention’; if that is true, then there are many examples where the unique demands of a problem precipitate the need for wider change.
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A new website? Plan for success!
[vc_row][vc_column][vc_column_text]A new website calls for a Plan. What is a website Plan? Well, it’s not a ‘back-of-a-fagpacket’ kind of plan. A Website Redesign Project Plan is a properly structured, timed Plan with a critical path and waypoints.
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Beyond marketing: how Social Media can make a difference
Keeping social media in marketing misses its greater value [vc_row][vc_column][vc_column_text]According to Deloitte, the 2020 social media share of total marketing budgets was up to a staggering 24% nationwide. It’s another way of saying that it’s now well known how valuable it is to sales-driven organisations.
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The psychology of pricing
[vc_row][vc_column][vc_column_text]Pricing interests me, and I have to make important pricing decisions on an almost daily basis. What works, and what doesn’t, is important to my business, and to those of my clients.
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Living with Coronavirus: Trade Shows, Exhibitions and Events – What Now?
[vc_row][vc_column][vc_column_text]One of the most important and unchanging elements in any marketing plan for professionals is all the trade shows they attend, either as exhibitors or delegates.
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Why SEO is important for business and how to budget for it
[vc_row][vc_column][vc_column_text]SEO is vital, and the importance of SEO for business has never been more important than in this pandemic economy.
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Social Media Strategy Plan: Winning at Customer Engagement
[vc_row][vc_column][vc_column_text]A Social Media Strategy Plan is the first thing you should consider when planning how to win in the race for customer engagement.
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Responding to lockdown shifts in digital behaviour
[vc_row][vc_column][vc_cta h2=”Would you like to discuss your marketing needs?” h2_font_container=”color:%23223d5b|line_height:1.2″ h2_use_theme_fonts=”yes” txt_align=”center” use_custom_fonts_h2=”true” css=”.vc_custom_1595855919074{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #dbdada !important;}”] Get in touch with Marcom today or book your FREE marketing session here. [/vc_cta][vc_column_text] [vc_row][vc_column][vc_column_text]I was treated recently to a fascinating webinar by…
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Evaluate the effectiveness of your social media marketing
Take a hard look in the mirror… [vc_row][vc_column][vc_column_text]‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.