Author: Mark Baines
-
What’s in a name?
The Post office could tell you! Their attempt at renaming themselves Consignia has gone down in the annals of branding history, along with BA’s little disagreement with Margaret Thatcher’s handkerchief (‘Oh dear’ she is reported to have said, as it fluttered down concealing the artily painted tailplane of a model Boeing 747!). Choco Pops gave…
-
Get funny with your branding?
OK – so we all like a good joke, and we love being amused by the ads, but do they really work for your brand? When I launched Marcom I did consider calling it AGP – Ars Gratia Pecuniae, which is latin for ‘art for money’s sake’ – but I reckoned no-one would get the…
-
Word of mouth advertising – does it really link you in, or is it all meaningless twitter?
So it’s here…at last! The toolkit to link everyone together, to form one vast consumer forum. Well, several actually. It could be LinkedIn, or Twitter, or Facebook, or Amazon for books or TripAdvisor for holidays and…and…the list goes on. But does it work? According to MediaLab it does: a recommendation from a friend would make…
-
We all luv a good jingle!
Sonic wallpaper, musical ident, sonic brand trigger, earworm or just plain old fashioned jingle. A rose is a rose by any name, and – hey – jingles are roses that we in the advertising industry just lurv!! The first ever jingle was presumably the Town Crier’s bell, though I’m sure the custom predates even that:…
-
The ancient art of charity marketing comes of age
Charities have been doing it for ages – literally. I bet you didn’t know that the first recorded DM piece for a charity was in 1235 – in Japan! It even contained a neat little incentive. So much for us all thinking we are pioneering pathfinders! But things are moving forwards. The demise of mailings…