Author: Mark Baines
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Top 10 tips for video production
Many years for producing marketing videos have taught me a few vital lessons. Here are my top 10 tips! 1. Get the creative right. So do your research, consider different styles, look at what your competitors are doing, and what your target audience expects. Write a proper script and storyboard it. 2. Content is king.…
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Movie magic – the power of video
No time to read copy? Find photos interesting but not engaging? Then you need video. Research shows that even time-poor consumers are happy to watch video – that’s probably why they’re time-poor in the first place! Video is big – thanks mainly to YouTube – we all know that; an incredible 60 hours of new…
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‘Robust’ social media strategies
It’s a fact that your social media strategy either works, or it doesn’t. There can be no in-between – no occasional successes, half-tweets or unread blogs. Either people read what you write or they don’t. Period. End of story. So I was surprised to read a job advertisement for an Account Director for a competing…
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SEO Myths
I wanted to call on a few wise words from some respected SEO voices to help tackle some common SEO myths. 1. Satisfaction, guaranteed “There are one or two hundred factors that influence your ranking with the search engines – no company or individual can control all of these.” Matt McGee How many SEO companies offer…
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Animals in advertising don’t you luv’em?!
Let’s face it – we all love Aleksandr Orlov – the simple-minded Meerkat who’s heading for an Oscar for his tireless work for Compare the Market. He has nearly 800,000 Facebook ‘likes’, and 20,000 followers on Twitter! And Churchill the dog. What wouldn’t you give to have him espousing your product too! Andrex. Dulux. Even…
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When NOT to tweet
What is it about twitter in the B2B space that sticks in the throat? For me it’s the way so many people use it to spread their message, without actually engaging in the conversation. I think I must have met more people who tweet than who read tweets. In other words, they’ve all listened to…
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How much to spend on logo design?
How much did you spend on your logo? Here are a few pointers: Nike £22 Twitter £10 BP £4.5m NHS £12K BBC 3 £400K Compassion in World Farming £5.5K Perplexing eh? How much should you spend? The mind boggles at how BP managed to spend so much, while Twitter spent so little. The moral is…
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The power of stories
A simple story is worth a thousand earnest words, as my colleagues in Marcom PR are constantly reminding me. But is it true in general marcoms? Perhaps a simple anecdote would best illustrate how effective they can be: Addressing a conference recently on social networking strategies, I was struggling to explain how twitter could be…
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Why network?
It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your buck’ they cry; ‘better ROI’ rings out in the boardroom, ‘something for nothing’ they all pray, while the digital agencies chuckle ‘money for old rope’ as they waddle down to the bank. It’s a…
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Brand Chic
What does Louis Vuitton mean to you? Overpriced suitcases? Hermes? Scarves and bags? Gucci? Posh bling? One thing they all have in common is that they are the top three luxury brands by value (LV alone being worth a staggering $26bn in 2008!). Do you have one? You’re in good company. Me? I avoid these…