Category: Marketing
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How to Create a Killer Digital Marketing Campaign
By building an effective strategy that considers the needs of your potential customer, covers multiple digital marketing channels and sings your message loud and clear, you accelerate the success of your business.
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‘Search Intent’ and how implementing it can power your B2B SEO
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones…
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China calling
You can’t just play at it, or ‘dip a toe in the water’ – you either go at it full throttle, or go home. And that applies to B2B as much as consumer marketing – there are more trains and carriages on one typical cross-country railway line than there are in the whole of the…
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Why Email Marketing is an essential part of your overall Marketing Strategy in 2023
There’s a common myth about digital marketing that often prevents business owners and entrepreneurs from achieving the success that they deserve. It’s this: social media is king and email marketing is dead.
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Presentation fire! How to use body language to make your point
Your body language is very important to communicate points and emotions in presentations. See how they will effect your audience.
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Marketing Planning: the value vs the reality
Planning is so important. We spend a lot of time planning at Marcom: indeed, we now tell our clients that we won’t start on their marketing without first creating a Marketing Plan.
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The what, why and how of Inbound Marketing for Engineering and Technology companies
The buzz phrase in boardrooms across the country is ‘Inbound Marketing’. What does Inbound Marketing do for you and why should you take it seriously?
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Inbound vs Outbound Marketing in B2B: which works best?
Learn all about the differences between Inbound vs Outbound Marketing and how you can effectively implement either in your strategy.
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Psychology in marketing – a 5-minute summary
Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it’s complicated. Here I’ll highlight and unravel the basics for you.
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8 key branding elements to make you more effective.
Click here to find out the 8 key ways of communicating the value of your brand and how it will be perceived.