Category: SEO
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Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
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‘Search Intent’ and how implementing it can power your B2B SEO
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones…
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The new Google Analytics 4 upgrade and getting the best out of your data strategy
Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.
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Content Marketing: mistakes to avoid and tips to take away
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We’d like to share our key insights and tips with you to make sure you don’t plummet into any costly holes.
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Content Marketing Trends in 2022
Content Marketing is THE big noise for 2022 – it’s where we’ll be putting most of our energies in the year ahead. So we’ve been taking a look at the trends and on what we should be focusing, and please read it here
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Why SEO is important for business and how to budget for it
[vc_row][vc_column][vc_column_text]SEO is vital, and the importance of SEO for business has never been more important than in this pandemic economy.
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How increasing Speed and Performance improves your SEO
SEO your site using Speed and Performance [vc_row][vc_column][vc_column_text]The technical performance of your website is of vital importance to your ranking on Google’s results pages. If your page load speed is slow you risk slipping down the results pages, as this is one of Google’s direct ranking factors.
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Make Keywords the most effective marketing tool that you have
[vc_row][vc_column][vc_column_text] Keywords can become your best marketing tool[nbsp]ever. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Working with keywords (and phrases) is vital if you are to be successful at SEO. Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.
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SEO and brand approval
[vc_row][vc_column][vc_column_text] Brand approval comes in many forms online. Boosting your digital marketing with SEO and backlinks will help. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text] Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced.
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Who won at marketing during the Corona Crisis
[vc_row][vc_column][vc_column_text] Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.