Category: Social Media
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6 Key B2B Social Media Trends to Watch in 2023
Over the past few years, social media marketing has quickly become an essential tool for B2B businesses. With these online platforms, businesses can engage more effectively with their customers, enhance brand visibility, position themselves as experts in their fields and, drive clickthroughs and sales.
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Exploring the Power of Social Media in B2B Marketing
Over recent years, we’ve seen numerous updates to the most popular social media platforms and the rise of new platforms that elevates their potential for B2B digital marketing success. In this article, we’ll be explaining what these B2B social media marketing trends are, why they can be highly effective for B2B businesses and share some…
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China calling
You can’t just play at it, or ‘dip a toe in the water’ – you either go at it full throttle, or go home. And that applies to B2B as much as consumer marketing – there are more trains and carriages on one typical cross-country railway line than there are in the whole of the…
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Content Marketing: mistakes to avoid and tips to take away
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We’d like to share our key insights and tips with you to make sure you don’t plummet into any costly holes.
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Beyond marketing: how Social Media can make a difference
Keeping social media in marketing misses its greater value [vc_row][vc_column][vc_column_text]According to Deloitte, the 2020 social media share of total marketing budgets was up to a staggering 24% nationwide. It’s another way of saying that it’s now well known how valuable it is to sales-driven organisations.
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Social Media Strategy Plan: Winning at Customer Engagement
[vc_row][vc_column][vc_column_text]A Social Media Strategy Plan is the first thing you should consider when planning how to win in the race for customer engagement.
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Evaluate the effectiveness of your social media marketing
Take a hard look in the mirror… [vc_row][vc_column][vc_column_text]‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.
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How to implement your content strategy in social media
[vc_row][vc_column][vc_column_text] Making social media happen for your business
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How to plan your social content strategy
[vc_row][vc_column][vc_column_text] Your strategy plan is the first step in your social media ‘cycle’: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … &c
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The value and implementation of strategy in social media
How ‘strategic’ is your ‘social’? [vc_row][vc_column][vc_column_text]Following the success of our recent ‘SEO’ webinar series, we begin here our new free webinar series about the value and implementation of strategy in social media.