Author: Mark Baines
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When is the worst time to publish your social media?
2017 is the year of Brexit and Trump: the year when all our Opinion Polls and expert advisers were overturned in a rush of base emotions and gullibility. One of the things to come out of these fiascos is the realisation that there is no such thing as a ‘worst’ time to post items on…
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The vital importance of investing in strategic planning
A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to be. In order to make any journey efficiently you need a map that takes account of where you are starting from, where you want to get to and where you are…
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Join me for a day of high level marketing learning and networking
I help organise the Levitt Group’s five great minds events, which bring together leading executives, academics and authors to share their knowledge with us – the CIM’s (the Chartered Institute of Marketing) most experienced and senior members. It is an opportunity to listen to and question experts at the forefront of their field, a value…
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Patrick Barwise
[vc_row][vc_column][vc_column_text] Join me at Regents University London, on March 16th at 6pm, for one of the key events of the publishing year. The Levitt Group, the Chartered Institute of Marketing’s group offering ‘Advanced Knowledge for Senior Marketers’, of which I am an organising committee member, are hosts to Patrick Barwise as he discusses his book, The…
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My three top tips for better design in communications
Many marketers and graphic designers pride themselves on their ability to capture the genuine essence of a product or service. Often they’re right, but more often than not I see a design that communicates what the designer (or the boss!) wants to say, but doesn’t do an effective job of marketing that product or service.…
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The three rules of viral marketing
Okay – you know these already – your content has to be either: Dangerous Funny Rude If it’s none of these you have no chance. Believe me – I’ve tried. And the bar is getting higher – you’ve got to be REALLY dangerous, funny or rude. It’s no good pulling your punches. I feel really…
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Five steps to improve brand culture
The technique that everyone in B2B marketing should be using. In on their ‘Exchange’ page Sam Waterfall, Founder and Expert Consultant at Obvious Marketing, talks about how best to use social media in ‘relationship marketing’ – the holy grail of all companies involved in high value B2B sales. Clever methods for getting your brand culture…
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Are you bluffing about digital marketing?
There’s an interesting interview by Charlotte Rogers in this week’s edition of Marketing Week, with Unilever’s chief marketing and communications officer, Keith Weed. In it he talks about ‘a lost generation of marketers’ who ‘are bluffing about digital’. Does that ring a bell with you? He elaborates: ‘We have three versions of people. On one…
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Digital marketing state of the nation 2016
At CIM’s Digital Summit recently, and for the fourth year in a row now, Daniel Rowles delivered a ‘state of the nation’ presentation. Here are some of the key insights he discussed. My thanks to Daniel Rowles for this excellent article which I thoroughly recommend to everyone in marketing. I mentioned the growth of algorithms…
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Altruism – your chance to make it real!
It’s not often that you come across a genuine attempt to make the world a better place, but this is it! Do please vote for John on Richard Branson’s Voom – he’s genuinely trying to make the world a better place! https://www.vmbvoom.com/pitches/my-5-coaching-1/vote