Author: Mark Baines
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B2B video blogging – is it the way forwards?
There’s been a huge upsurge in the amount of video blogging in recent years. Let’s look at the figures: Over 75% of all internet traffic is now accounted for by video – though this is probably more a reflection of the file size than the actual usage. Over 60% of all B2B marketing collateral includes…
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Digital transformation – a never-ending process
Many companies and organisations are having to face up to the fact that they need to change the way they communicate, in order to put digital at the core of their marketing, internal and other stakeholder comms. Plus they are having to adapt their processes, so digital becomes integrated into their offering, in a way…
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Working with Americans (podcast)
Allyson Stewart-Allen, founder and CEO of International Marketing Partners, talks to Peter Domican about ‘Working with Americans’ and the opportunities and challenges this presents. Allyson has advised more than 200 businesses in 26 countries to lead across cultures, achieve marketing and business development strategies, integrate acquisitions and build their corporate diplomacy skills. She is co-author…
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Marketing for lawyers: the big challenge and how to get round it
Marketing for lawyers is difficult and exacting. However, do it well and the rewards are great. What’s happening in the legal marketplace? Huge changes happening in the legal markets at the moment: new challenges from specialists; new entries to the market from household brands and abroad; new online techniques; new graduates flooding the market; changes…
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An audience with Sir Vince Cable
The Right Honourable Sir Vince Cable, perhaps Britain’s most respected politician, is an engaging and fascinating speaker, and on April 18th he addresses the marketing community as a guest of The Levitt Group. At this event, Sir Vince will describe his views on the current financial situation, the competitiveness of British business and the steps…
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The Top Ten marketing moments of 2015
My thanks to Nicola Kemp of Marketing Magazine (again!) for this wonderful article which every marketer should read! Read the original post here. 1. Google rewrites structure with Alphabet The verb ‘to Google’ may have been added to the Oxford English Dictionary as far back as 2006, but the tech company still has the ability…
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The Top Ten marketing mishaps of 2015
My thanks to Nicola Kemp of Marketing Magazine for this wonderful article which every brand expert should read! Read the original post here. 1. VW brands polluted by emissions scandal When Volkswagen, a brand built on reliability, trust and its environmental credentials, admitted that 11m of its vehicles worldwide were equipped with a software program…
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Direct marketing techniques from the 1980s
Direct marketing techniques from the 1980’s still underpin our digital marketing now, even in B2B. Then… Back in 1990 Direct Marketing was the growth industry – a bit like Digital Marketing now. It offered precision and accountability, music to the ears of sceptical CFOs. It offered ongoing engagement, through database marketing. And it offered marketers…
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Marketing Nirvana
4 simple checks to ensure you are getting the best ROI. So you’ve got it all worked out: you’ve got a website you’re happy with – it looks great, everything’s in the right place for an optimum UX and the messages have been carefully considered. It’s doing well on the SERPs, you’ve got an active…
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Products looking for markets: the marketer’s curse
The five best pieces of advice I could give to inventors and innovators. Scientists, engineers and software designers invent things. It’s what they do. They can’t stop themselves. I love innovations, developments and inventions. They’re exciting. As a marketer I am privileged to find out about all sorts of new products, before anyone else, so…