Author: Mark Baines
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Why don’t tech companies ‘get’ marketing?
What drives your company? Marketing, sales or technology? Yelp and Twitter are in trouble, and it’s largely because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering. Over the last couple of decades marketing has become an almost forgotten skill in the technology sector. This…
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Five top tips for communications for start-up engineering companies – a PR perspective
Effectively communicating promoting your engineering business is a necessity not an option. However, our experience is that too many engineers and manufacturers are failing to harness their marketing potential. As result they are losing ground to astute competitors and missing out on important profile raising opportunities with new and existing customers. Here is my checklist…
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Essential reading for business and strategy planners in engineering and technology companies
This book is a ground-breaker, as it blows away the myths of strategy and planning, and gives you a practical approach which will help you guide your company to success. We’ve been lucky enough to book him, on a trip over to London from his native Australia, to address us at the Levitt Group on…
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The 9 most common reasons why so many high tech companies and products fail
The technology industry is characterised by failure. High tech product and company launches are high risk and high adrenalin, but the rewards are great when you get it right! So let’s take a look at the 9 main reasons for failure, and maybe it’ll help you avoid them. 1 Lack of market focus (aka Segmentation)…
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E-newsletters for engineers: 3 key pointers to become more effective
E-newsletters are one of the most powerful weapons in the engineer’s armoury. To your target market they act as reminders, informers, advertisements, engagement tools, educators, status and value enhancers. They’re a key tactic in almost every digital marketing strategy. Yet they are frequently misused and abused. Recent research into over 1,000 respondents of engineering professionals…
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Top ten marketing tips for start-up technology companies
Here are our top ten expert marketing tips for start-up companies and developing enterprise in a bustling technology marketplace. 1. Try to be everywhere: Buyers search online for their personal purchases, and are now using the same strategies for their business purchases, even as they continue to tune out unwanted ‘interruption marketing’. For many start-ups, their…
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Jeremy Corbyn and the challenge to marketers
Corbyn’s philosophy is a challenge to existing marketing thinking, which for the most part is based on the innate selfishness of individuals, as opposed to behaviour undertaken for the ‘general good’. In fact the whole modern capitalist post-Thatcher system is based on the ‘greed is good’ motto of the movie Wall Street. Corbyn has been…
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The great Kotler speaks to the Levitt Group on 30th September!
It’s not often that you get the chance to hear one of the great gurus of our industry speak, but that is exactly what’s happening on the 30th September. Plus we all get the chance to quiz him after! Every professional marketer knows Kotler. His seminal book ‘Marketing Management’ has been the backbone of every marketing…
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Creativity lives (but not in your agency)!
Digital marketing isn’t all about boring stats and analytics. Creativity is alive and well, thanks to the creativity of the app industry which is bursting with clever ideas to ensure your product, or ad, reaches your target audience. Shazam, the music discovery app, partnered recently with Coca Cola to offer a special discount on a…
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Soon to be corrupted: Wimbledon – it’s an industry, folks!
If you thought Wimbledon provided a commercial opportunity to look into a genteel, gentleman’s sport, think again. Consider the stats: 13 official suppliers, including Rolex and IBM; 6,000 staff; 15,000 bananas (eaten by the players!); 28,000kg of strawberries (eaten by the spectators!); nearly 1/2m visitors; £1.8m of prize money; 473m page impressions on Wimbledon.com; uncountable…