Author: Mark Baines
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Responsive design rules!
Fact: 61% of web traffic now comes from mobiles! Yet how many websites are mobile friendly? Apparently only 33% of Fortune 100 companies (source: Tech Crunch). As it happens, I can’t remember when we at Marcom last designed a site that wasn’t responsive. I obviously need to be directing my New Business efforts at Fortune…
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Thomas Heatherwick – the UK’s greatest showman and designer?
There are not many great idiosyncratic designers around at the moment: the fierce competition of the global economy and the homogenisation of culture enforced by the dictators of Silicon Valley has put paid to the individualism on which showmanship feeds. But one man has bucked the trend: Thomas Heatherwick stands head and shoulders above the…
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Tesco: if only they’d studied Porters Five Forces!
The rise and fall of Tesco is well documented. It is the tale of a retailer who became a victim of its own success. At one point it made a profit of £4bn on a massive turnover of £64bn. It employed 250K people in the UK alone. By 2012 it took one in every seven…
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I’m a celebrity – get me into there!
We’ve come a long way since Austin gave Peter Sellers a Mini in their ‘cars for stars’ exercise. Celebrity endorsement is now big business – and getting bigger each year as more and more brands find an excuse to participate in our ‘famous for 15 minutes’ culture. Miley Cyrus twerked her way to $76m in…
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Marketing misunderstood!
Management Today, that august organ of wannabe millionaires, has this month shown a complete lack of understanding of the profession of ‘marketing’. They’ve published their league table of the ‘most admired’ British companies (well done Johnson Matthey). One of their nine measures of success is ‘Quality of Marketing’ – and guess what, they’re all high…
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Big Brother is watching you. You have been warned.
Aren’t those little ads on YouTube sooo annoying? You know, the ones where you can ‘skip ad in 1 minute’? Have you ever watched one to the end? Oh all right, maybe some of the more interesting ones, or the ads about products you’re thinking of purchasing. Well, it seems that enough other people do…
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Rescue me from my phone!!!
I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. These days it doesn’t even get as…
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Hurrah for Bath!
Creativity and technology in Bath: Marcom votes with its feet. We’ve finally moved our focus to Bath and the West, after 24 years of trading mainly out of London. As a respected player in the London and national scene, with offices in Central London, we’ve also been a leading light in the marketing communications industry…
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Would you invest in Manchester United?
With 53m followers on Facebook, a Wall Street valuation of $3.6bn (up from $2.8bn in May) and a 10 year deal with Adidas worth $1.3bn, Forbes puts Manchester United third in the world of most-valuable teams. Madrid and Barcelona are the only teams to be worth more. And this despite finishing seventh in the Premier…
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The economic upturn – are we all benefitting?
Great news for some: we’ll soon be the world’s fifth largest economy. Bad news for others: you won’t benefit if you’re still stuck in the ‘old’ economy. How many people do you know who are benefitting? Are you? Well, the fruits of the economic growth are there for the plucking, but you’ll only get them…