Author: Mark Baines
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When was the last time you checked your bot…?
If you’ve ever wondered how many of those banner and website hits and clicks came from humans, and how many from automated web bots, I’m afraid the news is not good. Mercedes Benz recently discovered more web bots than humans viewed one of their latest online ads: 57% of impressions (of 365,000) in a recent…
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Facebook for B2B – it doesn’t have to be boring!
It’s all about understanding your target market and serving up appropriate content. So many companies, particularly in business-to-business, make facebook a boring experience and therefore end up being a waste of time and unmet expectations. So how do you make it relevant? Here are my top tips: Take time to understand your target market. Ask…
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Retail is Dead
Retail is dead…long live etail! It’s amazing how etail has exploded over the last five years. The big players like Top Shop and Debenhams have been losing out to stellar upstarts like Asos and Cult Beauty. Retail is dead… long live etail! It’s amazing how etail has exploded over the last five years. The big…
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Mobile Marketing – a Guide for senior marketers
A 2013 study by Adobe and the Guardian Media Network (US and UK) highlighted that 8 out of 10 senior marketers don’t feel comfortable with their skill sets of using mobile marketing correctly and adequately. This is really bad news! How can you call yourself a ‘marketer’ if you can’t get the best out of the most powerful…
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Marketing meltdown
Very few B2B brands understand the consequences of what is happening in the world of marketing, because, I believe, so many of them are locked into the old ways of doing things. Maybe they’re a bit inflexible, or their knowledge is based on their limited personal experience? Basically, no matter where you are trading, you…
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Why google is scared?
We’re all digital natives, or digital immigrants, right? So we do digital marketing secure in the knowledge that we are responding to customers by using their medium of choice? Wrong! We’re all digital natives, or digital immigrants, right? So we do digital marketing secure in the knowledge that we are responding to customers by using…
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‘Unsubscribe here’. A quick tip to improve your e-life.
Are you like me? A flurry of spam in your inbox, consisting of boring newsletters and under-employed members of my industry offering ‘Five ways to make your email more effective’. Fear not. The ‘unsubscribe’ button at the bottom of the email need not be an object of dread, opening the gates to yet more examples…
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Brand ‘Amy Williams’ loses its lustre
During the Winter Olympics I tuned in my TV to Sochi, hoping to be amused by more British near-misses fussed over by our fragrant english rose Claire Balding, when up pops a complete stranger who Claire introduces as ‘Amy Williams’. Now I’ve grown accustomed to hearing about Amy on the telly and in the papers,…
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Marketing myopia
Why don’t people use their website metrics? Nothing frightens a Marketing Manager so much as having to prove ROI. And these days, nothing holds the key to ROI more than their website. So when they’re offered a tool to understand how it’s working, you’d think they’d jump at the chance – right? Wrong. Hard to…
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Information underload
Or ‘how the train companies failed to handle the floods crisis’. So I pick up the phone and dial the helpline advertised. ‘Due to the large number of calls we are receiving in response to the floods, there is a long queue for this service. We advise using our online service at www. blah blah…