Author: Mark Baines
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The impact of ‘Live Chat’ on your brand
25% of all businesses have live chat on their websites. That’s massive. It’s not just about ensuring more sales. It’s about your brand too: having live chat, even if only during ‘business hours’, shows that you care about your customers.
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Writing website content for SEO
Just how easy is it, when google changes 10 algorithms every day? How do you keep up to speed with what’s going on and ensure that your copy is optimised for the latest requirements of Google?
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Protecting your brand online
This is a growing issue and one that will be increasingly exercising us digital marketers as the internet becomes more ubiquitous and less easy to control. It’s something we all ought to know about and even be familiar with, as it’s our jobs which are on the line when things go wrong!
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Resilience is the key to individual success in business
What are the rules of long-term professional success? Karsten Drath thinks he has the answer – he’s a well-known leadership coach with many household names under his belt. So if anyone’s going to know, it’s him!
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The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter
Charlie Corbett is a famous outspoken journalist and writer, and an amusing speaker. He spoke to us recently at the Levitt group about his latest book, which encompasses every aspect of his professional philosophy and personal curiosity – or is it the other way round?
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Sustainability. A purchase order from the future?
Peter Drucker, the great marketing thinker and writer, once wrote ‘Every single social and global issue is a business opportunity in disguise’. In the spirit of this I was very interested to hear David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield, talk about his new book ‘All in – the future of business leadership’.
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Narrative by Numbers
Sam Knowles addresses the Levitt Group and takes the pain out of numbers. This is a really interesting subject for those of us who are challenged by statistics, yet find themselves using them, or expected to use them, every day.
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Marketing on Trial
In our latest event – Hertford University, 11th June, 2019 – we, the Levitt Group, and CIM hosted a gripped audience in the age-old debate! This fascinating subject was presented as a Courtroom drama, in a courtroom, with all the pomp and ceremony you would expect of an authentic courtroom!
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Influencer Marketing – top tips on how to do it properly
With the growth in social media has come a new phenomenon, known as ‘Influencer Marketing’. It’s a bit like word-of-mouth marketing on steroids, and is as valuable in B2B as consumer marketing.
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Export the easy way – through internet trading
The value of exporting outside the confines of the EU is increasing as Brexit threatens to impede the easy trade relations we have had with our nearest neighbours.