Author: Mark Baines
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Join me and the Levitt Group at Westminster Business School for our Five Great Minds event, on June 12th
Senior marketers are increasingly under pressure not just to be masters of their own discipline but to play a role in business leadership. The Levitt Group’s Five great minds event offers insights into both the business and the marketing skills required to meet the challenge.
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Avoid the mistake of assuming your customers behave like you!
When you plan your marketing, do you base it on your own experience, or on objective data from the market? Unfortunately much of my time is spent advising clients – who should know better – not to fall into the trap of only doing what they like to do.
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Marketing New Year resolutions for 2019
It looks like being a BIG year for us all. Brexit, whatever form it takes, will cause change and into this dynamic marketplace we will be expected to produce the same, or better results than before.
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Are you doing traditional or digital marketing?
A lot of the old school are really worried when they hear the phrase ‘digital marketing’ being thrown about. They’re not digital natives and they just don’t get it!
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The easiest three ways for start-up Accountants to win new business
No start-up has a long and enviable client list, and only the lucky few have a list of loyal clients who will come with them and provide enough business to see them through their first year.
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Why social media is important in the professional services sector
How often do you hear this from your senior partners… Twitter? Don’t get it. YouTube? If I see a film of another dancing cat…! Instagram? It’s for kids, isn’t it?
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How important is advertising to our economy?
The advertising industry supports over one million jobs in the UK and ads £120bn to the economy. Yes – really! These are the figures for 2016.
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GDPR A flash in the pan – Or the calm before the storm?
The deadline has passed and everything has gone quiet; or has it? Yes, it may be quieter than some people predicted but let’s not be too complacent. In the three weeks since 25 May, the ICO has been very busy; according to their site they have made 10 advisory and/or audit visits, issued 18 decision…
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The marketing value of sharing your ethical credentials
Engineering and technology companies, as well as professional services and any organisation marketing themselves to Decision Making Units (DMUs) rather than private consumers, all have the same issue: how do you engage the whole DMU in your marketing communications?
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If you want good marketing, hire a marketer who is qualified!
Too many people who claim to be ‘experts’ in marketing have no training and no qualifications. Do not make the mistake of trusting them with your marketing!