Category: Marketing
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Successful business networking with B2B events: How to make them work for you
B2B events marketing has become one of the most effective strategies for successful business networking and helping your brand connect with its customers. In this article, we’ll explore how networking B2B events can accelerate your business networking strategy, encourage brand loyalty, add value, and position you as a thought leader.
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My top 4 predictions for B2B marketing in the 2024 financial year
2024 will be the year when we finally realise that predicting the future of B2B marketing in 2024 is a bit like listening to Mystic Meg: it all sounds great until you start to compare it with the reality. But unlike Mystic Meg who built her career on the premise that no-one could be bothered…
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How to Develop a Distinctive B2B Brand Identity That Customers Love
If you want to build a memorable, trustworthy, and profitable B2B business, you must look beyond creating your logo to the bigger picture. Then use this comprehensive data to help you develop a rock-solid B2B branding strategy that gets you the recognition you deserve, connects you with your target audience, builds trust and credibility and helps…
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Account Based Marketing – it’s the future for companies in B2B
Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients,…
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Exploring the Power of Social Media in B2B Marketing
Over recent years, we’ve seen numerous updates to the most popular social media platforms and the rise of new platforms that elevates their potential for B2B digital marketing success. In this article, we’ll be explaining what these B2B social media marketing trends are, why they can be highly effective for B2B businesses and share some…
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Harnessing the Benefits of AI in Digital Marketing for Enhanced Online Success
Ever wished that you could gain real-time insight into your customers and their behaviour, effortlessly improve customer service, content personalisation and marketing campaigns and automate your digital marketing? Artificial Intelligence, or AI, could be exactly what you are looking for.
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Lead the Way: AI-Driven Digital Marketing Pioneering B2B Success
Over the past few months, the rapid growth of Artificial Intelligence (AI) has become a highly controversial topic for the general population. However, for digital marketers, it’s an exciting and powerful tool that could be harnessed to accelerate their B2B success and deliver greater ROI. In this article, we will explain more about AI including…
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Website Design – the Six Key Elements You Can’t Afford to Ignore
There’s never been anything quite like websites in the past. The information in brochures was far too minimalist and highly curated to allow such access to prying eyes. In our age of transparency stakeholders are demanding more info, and the website is where they find it. Whether this is down to cause or effect is…
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Digital Marketing Strategy: the most important strategy you’ll have!
A strategy is vital if all the digital elements are to be held together and work meaningfully towards a common goal. Without a strategy you will be wasting money by sending out random and mixed messages, which results in lower results and less ROI.
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How King Charles III’s Coronation Shows Us the Importance of Focusing on Your Target Audience
When King Charles III is crowned at Westminster Abbey in London on 6th May 2023, the British taxpayer will be the one paying for the ceremony and subsequent celebrations. Whatever your thoughts are about the monarchy, there is no doubt that this coronation will ruffle a few feathers. With many people living in poverty, interest…